The genetic engine behind the NB Genetics NuEra line is ABS Global’s exclusive terminal beef genetic line, NuEra Genetics. NuEra Genetics was created in 2014 to improve profitability through precise genetic selection, primarily focused on terminal performance for producers around the world. NuEra is comprised of an Angus hybrid line and designed as an ideal terminal solution that maximizes productivity, efficiency, and sustainability while perfectly complementing the “highly maternal” cow. “For 80 years, ABS has championed genetic solutions through innovation and discovery. Scientific initiatives, like the Angus Sire Alliance, that sought to improve feed efficiency and profitability, are just a part of our culture.

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You could even say, it’s in our DNA,” says ABS Global Beef Product Development Director, Matthew Cleveland. “The NuEra program is the next step. It’s the innovation bridge that has allowed the ABS Team to continue cultivating dynamic genetic solutions for all segments of our industry’s food systems. Historically, a bull had to do everything well, from pasture to plate. Today, with tools like fixed-time AI and sexed semen, we can laser-focus our breeding decisions to create maternally efficient replacement females and exceptionally pro table terminal feeder cattle by design without sacrifice.”